Hipvan x Airwallex
Director: Logan Wong
Director of Photography: Jason Choo
Camera Operator: Yap Chun Yuong
Producer: Tham Lai Min
Production Assistant: Jezzie
Gaffer: Joey Chia
Grips: Samuel Li | Chan Qi Yan
Art Director: Anthea Ng
Art Assistant: Thecla
Makeup Artist: Mibe
Post Production: Cottage Collective
Behind the scenes: HipVan x Airwallex
HipVan is a Singapore-born home and living retailer, and when Airwallex asked us to tell the story of how HipVan’s CFO, KJ Chua, cut finance admin time by 50%, we knew a talking head in a boardroom wasn’t going to cut it. So we moved into HipVan’s showroom at Clarke Quay and turned the store itself into our set: sofas, lamps, mattresses and all.
Then we went big. A full blue screen went up in the middle of the store for a flying shot inspired by Everything Everywhere All at Once, with our director Logan Wong stepping in as the flying double so we could composite him soaring across the frame. Add a leaf blower (blowing wind at someone never gets old), an Airwallex logo dropped in on fishing line, and furniture shuffled across the floor so it could slide into frame. Not every idea made the final cut, but every one of them was a blast to try.
Halfway through, the client half-jokingly asked if we should really be making a CFO do all this. Thankfully, KJ was game for everything we threw at him, the whole crew gave it their all, and we couldn’t be happier with how it turned out.
Project summary
Client: Airwallex
Featuring: HipVan, with CFO KJ Chua
Format: Customer success story video
Location: HipVan store, Clarke Quay, Singapore
What we did: Concept, direction, art direction, filming, blue screen effects and post-production
The story: With Airwallex, HipVan spends 50% less time on finance admin and saves up to S$20 on each international payment.
Lights, camera, CFO. Setting up KJ Chua's interview at HipVan's Clarke Quay store.
Framing up the interview against HipVan's signature teal wall.
Couch talk: KJ and the Airwallex team on the comfiest set we've ever had.
Our hosts, mid-laugh, while the crew sneaks in one more light.
What the camera sees vs. what's happening just out of frame.
Wind department, reporting for duty.
One leaf blower, one extension cord, zero hesitation.
Crew-approved. (The snack break was also approved.)
Testing the mattresses. Strictly for research.
KJ on the camera rig, getting ready to roll.
Fishing line, steady hands, and an Airwallex logo about to drop in.
KJ Chua, HipVan's CFO, ready for his close-up.
Rolling on KJ: one camera, one rig, zero room for error.
Lighting up HipVan's Clarke Quay showroom before the first take.
Checking the shot from the sofa. Best seat in the house.
That's a wrap! The full crew, still smiling after a long day at HipVan.
The payoff: our director Logan Wong, in a money-print suit, flying through HipVan's store on a blue screen composite.