Airwallex / Content Creation Partner
In the fast-paced world of fintech, standing out requires more than just a great product. It demands compelling storytelling, impactful visuals, and a deep understanding of the target audience.
That's where Cottage Collective comes in.
In a series of exciting projects, join us as we pull back the curtains on our creative journey and the results we've achieved together.
Case Study: Endowus
Our Approach
Brainstorming & Ideation
“Case study videos are not meant to be boring!” is something we echoed in the office. For there are no boring concepts, just boring storytellers.
Pushing forward with these mantras, our concept this time was a light-hearted testimonial showcase using the speaker as an anchor.
Production Considerations
The original video had an Ant-Man sequence inserted whereby we featured the staff saying some lines but it would be Dominic’s voice instead.
However! This didn’t sit too well with corporate, with it being a little too casual and candid. The scene was removed and placed on our shelves which it shall shine one day…
The very kind staffs who volunteered to do the scene, sorry it didn’t make it into the cut!
Airwallex hands Endowus a Kopi Peng
Storytelling Strategy
We wanted the video to have a comedic skit-like element to keep viewers engaged throughout the video, with simple-to-understand terms that is flavoured uniquely Singapore. With our use of kopi peng (as the team is caffeine-deprived most of the time), we set off with scripting.
Produced by Cottage Collective
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Produced by Cottage Collective ~
Sparked an idea in you?
Reach out today and transform your video marketing with us today.
We don’t bite! Grr.
For reference:
Thank you 6oz Espresso Bar was being so cool with us taking a quick scene at the shop, really good coffee as well! 10/10 would recommend
Behind The Scenes!
Summary
2 weeks worth of planning
1 day production
delivered 1 main video [1x1, 9x16, 16x9] , 13 cutdowns [1x1, 9x16, 16x9]
created multiple collaterals for Airwallex’s campaign for all social formats
